With reality TV continuing to serve up “must-see” programs and cable networks expanding daily, many owners and associations may consider having filming in their community. If you do, a recent CAI article entitled “Lights. Camera. Action!” is a must read.  In this article, the author, Pamela Babcock reviews the agreements that are necessary to protect the association’s name and image. She also discussing how communication with residents in the community can make or break the filming. 

3 responses to “So You Want To Be In Movies, Huh?
  1. These days and most times, if an HOA is in “the movies,” it’s not for a good reason, and little good can come of it. Self-centered homeowners want to have attention and to sensationalize whatever “problem” it is that they may be having, either with their association or another neighbor. Once a problem has entered this realm, there is little hope for a satisfactory resolution, as it has usually been done without direct, personal communication with the other party. This is the way we solve our issues these days, and people now lack the skills to communicate effectively and positively. All this being said, it is so easy for ANYone to get attention, either from the media or over the Internet, even if he or she makes his or her own video and posts it, or simply posts an online complaint. The problem with this is that the other party to the dispute has not been given the opportunity to present its side of the “story,” and is left to play “catch-up” by posting its own comments later, which lends the impression of defensiveness. I am a believer that personal problems are just that, and should be resolved personally and directly, not in some passive-aggressive, albeit public, manner. Yet and still, is there really anything to prevent a person from making and posting a video, even legally? And once it’s “out there,” it’s out there–forever. Wouldn’t it be nice if an HOA or a board could receive some positive attention for doing something beneficial? Why does everything have to be so negative? People seem to have a penchant for trying to publicize the most-outrageous HOA issues, each one seemingly worse than the previous one. And, in the end, the problem or dispute rarely gets resolved, leaving the complainant with only the satisfaction of having shamed or defamed someone. The vast majority of HOA issues should be dealt with in-house, and the dispute is not something the rest of the world needs to witness. In my mind, it only makes the parties appear dysfunctional whenever they attempt to take the matter to the court of public opinion. Wouldn’t it be cool if some cable channel had a reality show about HOAs, in which problems were addressed appropriately, so that folks would be exposed to the proper way in which to communicate and resolve situations?
  2. Perception is reality. If a homeowner perceives that the Board is subtly, not overtly, criticizing them, yes “picking” on them and has attempted dialogue only to be told, or shown, that their grievance is petty or wrong, publicity of type may be the only way the homeowner can strike back, at least in their mind. How about that for a run on sentence? Homeowners in this situation are not dysfunctional just desperate. Saying someone who performs this desperate act is dysfunctional speaks volumes about the author of this piece.
  3. Very astute Joe. My problem is an HOA that has drifted from the boundaries of the law and considers itself above reproach. Thankfully there is DORA.
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