Community associations are turning to social media as another way to provide information, enhance neighborhood connections and build community in general. In his recent blog post, Side Streets blogger Bill Vogrin explores two communities that used Facebook in an attempt to promote their neighborhoods and get their neighbors to connect.
Is your association thinking about creating a Facebook page? A blog? A Twitter account? Social media can be a great tool to build community; however associations should still be concerned with the risks of using social media, such as the potential for libelous or offensive posts, or posts that reveal confidential information. See our prior article regarding how an association can address the foregoing concerns, while still using social media to foster communication and encourage resident involvement.