A recent article from First Service Residential lists the Seven Trends for Amenities in 2015. The list includes rooftop lounges, pet services, and resort-style concierge services.
While this list seems to be geared toward downtown high-rise living, it got me thinking about how this could relate to our associations in a more general sense. A rooftop lounge may be desirable for many associations, but depending on the association, you may be spending money on amenities your homeowners aren’t interested in. Or, you may be missing opportunities to add amenities that your homeowners would love and value, setting your community apart from others in the area. Having an association that offers innovative and popular amenities can help increase property values, as well as lead to a more cohesive community environment.
Every community has a different character and its homeowners value different types of amenities. For instance, do you have a senior living community that no longer sees value in having Santa Claus come to the Association’s holiday party, and would rather have, for example, a gardening or greenhouse program or a therapy pool. Or perhaps a community with a large millennial population might like a bike storage room rather than more traditional parking spaces. Funds previously spent on a particular amenity 30 years ago might be better used for a different type of amenity that would be more valued by your homeowners.
What are some trends for in-demand amenities that you anticipate? Have you seen innovative amenities in other communities that you would like to replicate in your own?
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