Communication is a critical factor in any situation, regardless of whether the situation is good or bad. Communication not only informs the community of ongoing projects and issues, but also builds a “community” within your community. See how the lack of good communication when a community is in crisis only adds fuel to the fire. To learn more about utilizing communication to build a community within your community and understanding your audience see our articles “Building ‘Community’ Within your Community” and “Psychology of Meetings.”