The Denver Post recently reported that the state of Colorado has launched a new branding program known as “Making Colorado.” The program was commissioned by Governor John Hickenlooper in an effort to broaden the state’s appeal to both tourists and employers.
Rather than engaging a design firm to develop a brand for the state, Making Colorado aims to tap into the energy of Coloradans across the state to build a brand for Colorado, by Colorado. The uniqueness of the program stems from the fact that brand will be based upon ideas submitted by the public. Ideas that are submitted will be filtered to a group of teams that will be tasked with shaping the campaign and bringing it to life. The effort will conclude in August 2013 at the Colorado Innovation Network Summit where Governor Hickenlooper will reveal the results of the rebranding campaign.
The program will join other programs aimed at fostering economic development and brining additional employers to the state. As new businesses in Colorado must navigate a number of legal and regulatory hurdles we offer the following checklist for entrepreneurs to consider. If you would like more information regarding your new Colorado business, please contact our Business Law Group partner, David A. Closson at [email protected].